Case study

Building one operating layer from scattered team systems.

A growing organization had the tools it needed, but the work was split across disconnected boards, spreadsheets, and reporting habits. The case study shows how we turned that fragmented setup into a clearer operating layer for leadership and delivery teams.

Study focus

One connected operating layer that replaces scattered spreadsheets, boards, and status calls with a single source of truth every team can trust.

Duration

8 weeks

Scope

4 workstreams

Connected Systems

Context

The company had reached the point where informal coordination no longer scaled. Each function tracked progress differently, so weekly decisions depended on manual updates, personal follow-ups, and a leadership team quietly stitching the picture together by hand.

Challenge

The hard part was not adding another dashboard. It was deciding what the business actually needed to see, which workflows deserved standardization, and where flexibility still mattered for individual teams that had their own working rhythm.

Result

The final direction gave the organization a single place to understand work in motion. Leaders spotted bottlenecks earlier, teams had a clear structure for ownership and escalation, and the Monday reporting scramble faded into a routine glance at one shared view.

Deliverables

What the engagement shipped.

Concrete outputs the team kept and built on long after launch.

Services applied

Product Design Websites Motion Design

Tools & stack

Figma React TypeScript PostgreSQL Linear API Segment
  • Cross-functional workflow map spanning sales, delivery, operations, and leadership
  • Shared status taxonomy and naming conventions
  • Modular dashboard system with ownership, blocker, and decision views
  • Executive reporting layer wired to live delivery data
  • Phased rollout and change-management playbook
  • Role-based access and permissions model
  • Onboarding guide and internal training kit

Approach

How we moved from problem to system.

01

Mapped the recurring workflows across sales, delivery, operations, and leadership reporting.

02

Defined a shared status language so teams could describe work the same way without changing every internal habit.

03

Designed a modular interface with dedicated views for ownership, blockers, decisions, and executive progress.

04

Wired the executive layer to live delivery data so reporting reflected reality instead of a weekly snapshot.

05

Created a phased rollout path so teams migrated gradually instead of risking an overnight switch.

Results

Sample numbers behind the outcome.

Indicative results that show the direction of the change. Figures are representative placeholders.

60%

fewer manual status updates

faster weekly reporting

4

teams on one system

8 wk

map to rollout

Evidence

Practical signals that the work moved.

Weekly reporting prep dropped from most of a day to under two hours
Roughly 60% fewer duplicated status updates across teams
4 departments operating from one shared status language
Blocker resolution time cut by about a third
Leadership dashboard refreshed from live delivery data, not manual rollups

What we learned

Decisions that shaped the work.

A connected system only works when the shared vocabulary is simple enough for everyone to use.

The best dashboard is often a decision system, not a reporting surface.

Migration planning matters as much as interface design when teams already have habits in place.

Scope

Workflow research Information architecture Platform UX Rollout planning
We stopped rebuilding the same picture every Monday. Now the whole company reads from one view, and decisions happen in the meeting instead of the week after.
Operations lead, B2B services company

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